• Patent-pending application that turns a mobile touch-device into a scratch-to-win game card.
• Free app designed initially for iPhone, iPod touch and Android phone users to play to win prizes, product, discounts.
• Revolutionary new scratch-off game platform for multi-media smartphones and mobile devices.
• New tool by MobileThunder^TM designed to increase brand awareness, exposure and demand.
• Dedicated channel that will create excitement and enhance brand & product demand.
• Environmentally friendly: Advertisers can sponsor scratch-off games that display on mobile device screens.
• The first interactive marketing app for the iPhone, iScratcher™ promises to revolutionize promotions and represents the next generation of sweepstakes contests, scratch-off games, and giveaway programs.

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iScratcher^TM facilitates customized promotions and ad campaigns for Sponsors. iScratcher™ is a unique, state-of-the-art marketing platform using smartphones and mobile-touch devices with the potential to reach 40 million, mostly 18-34 year olds who spend. As part of an integrated marketing campaign or multi-media scratch-off game promotion, iScratcher™ can efficiently target the fast-growing mobile user audience and:

• Create excitement and top-of-mind awareness via repeated exposure of your company logo, brands, and products.
• Increase customer frequency and average purchase amount.
• Attract potential customers to learn more about your products.
• Access real-time data/demographics via secure website while creating database for new prospects.
• Boost sales, profits and customer loyalty.

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iScratcher™ can take advantage of GPS or other location-technology to deliver location-specific prizes and maps with directions to nearby stores where prizes can be redeemed. In addition, the application will offer customized game cards, online or onsite prize/coupon redemption, barcode-scanning capabilities, and more. Prize redemption can be configured to happen immediately using store codes, verifiable prize codes, or UPC barcodes, or to occur through email-and-print coupons/tickets. iScratcher™ games can be geographically regulated. Moreover, using Google maps, patrons can instantly be led to nearby stores to redeem prizes and purchase additional merchandise.

Redeeming a prize is a snap — with no paper tickets to forget or lose. iScratcher™ is the first prize-awarding app released to a mobile device that leverages touch and location technologies, allowing marketers capabilities never before imagined.

• iScratcher™ represents the next generation of sweepstakes, scratch-off games, and giveaway promotions.

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iScratcher™ is designed to become a dedicated channel that is engaging, fun and positively addicting. As a Sponsor your company can reach millions with customized games that it can co-market. With each impression, or game view, your company will achieve instant exposure and “top-of-mind” awareness via repeated exposure to your company logo, message and products. Also, you will have access via a secured portion of our website to real time market information and demographics for prospects and customers.

As a marketing professional one of the first questions that needs to be asked is “What’s in it for my company?” iScratcher^TM is designed especially to provide the following:

1. Unique publicity opportunity to co-market innovative promotional vehicle that enhances your position as high tech.

2. Top of mind awareness to a multitude of people on a continuous basis.

3. Instant results for the player providing positive feelings for your brand.

4. Mass advertising opportunity that can truly generate incremental demand, traffic and collateral sales.

5. Market information, game stats and demographics.

6. Repeat potential customer views.

7. Opportunity to:

• Replace/ re-energize past sweepstakes, giveaway or scratch-off game contests.
• Streamline existing coupon/ incentive programs.
• Leverage investments in key promotional campaign/events.
• View your brands and logos.
• Review/explore your products.
• Win free product, coupons, prizes.
• Help reinforce or create an image for your company as innovative and high-tech.

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Note: Android and most smartphone platforms allow for prize fulfillment apps such as iScratcher™. While Apple currently does not permit direct prize fulfillment/product giveaways on iPhone apps, we believe alternatives and even interim solutions exist until the day Apple finally permits them. Contract us to discuss.

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• iScratcher™ is far more engaging, fun, addicting than traditional and web-based scratch-off games.

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• Target market, geographic scope.
• Media (mobile devices and platforms; conventional paper tickets/cards; the Web) to match target market.
• Promotion period, # of games.
• Promotion/game naming and look-and-feel requirements.
• Prizes, odds, special rules, limits.
• Peak redemption specs (i.e., win more during slow times, near stores) if any.
• Redeem methods (map nearby stores, barcodes, e-coupons), data, support.
• Co-marketing strategy/approach.
• At MobileThunder^TM we understand the importance of collaborating and believe that a partnership-like approach leads to the best solutions and satisfied clients.

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With fast 3G wireless technology, GPS mapping, support for enterprise features like Microsoft Exchange, and the new App Store, iPhone 3G puts even more features at your fingertips. It combines three products in one — a revolutionary phone, a widescreen iPod, and a breakthrough Internet device with rich HTML email and a desktop-class web browser. iPhone 3G. It redefines what a mobile phone can do — again.

While 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone 3G. According to a new ComScore report, “All about iPhone,” iPhone adoption since June 2008 rose 48 percent among those earning between $25,000 and $50,000 per year and by 46 percent among those earning between $25,000 and $75,000. These growth rates are three times that of those earning more than $100,000 per year. Overall, iPhone penetration grew 21 percent.

“As an additional household budget item, a $200 device plus at least $70 per month for phone service seems a bit extravagant for those with lower disposable income,” said Jen Wu, senior analyst, ComScore, the report’s author. “However, one actually realizes cost savings when the device is used in lieu of multiple digital devices and services, transforming the iPhone from a luxury item to a practical communication and entertainment tool.”

“These data indicate that lower-income mobile subscribers are increasingly turning to mobile devices to access the Internet, e-mail and their music collections,” observed Mark Donovan, senior analyst, ComScore. “Smartphones, and the iPhone in particular, are appealing to a new demographic and satisfying demand for a single device for communication and entertainment, even as consumers weather the economy by cutting back on gadgets.”

More details on the demographics and usage patterns of iPhone users and related industry trends in the U.S. are available in the ComScore report, “All about iPhone,” available at www.comscore.com/iphone.

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• Level I: Toe in the Water. Targeted and personalized ads that promote your brands. The pay-per-click ads appear in iScratcher^TM apps.
• Level II: Piggyback. Your products/brands displayed in iScratcher^TM games with existing prizes/promotions.
• Level III: I Got Game. Your products/brands displayed in customized games; prizes administered outside the app.
• Level IV: Go Long. License and tailor the iScratcher^TM technology to brand your own customized scratch-off game(s), with real-time prize award and redemption in the app; game is promoted outside of the app.
• Level V: The Full Monty. License and tailor the iScratcher^TM technology to brand your own customized scratch-off game(s), with real-time prize award and redemption in the app; game is promoted inside and outside of the app.

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MobileThunder^TM will work with you to develop a system that meets your needs and maximizes market exposure.

• By acting now, your company can strengthen its reputation for marketing innovation and image as “high tech.”

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Peter Perez, chief marketing officer

Mobile Thunder, LLC

4200 Research Forest Drive, Suite 150

The Woodlands, TX, 77381

832 497-4881 main phone; 281-507-8867 cell

peter.perez@mobilethunderllc.com

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